By enjoying fans of all ages and demographics, striking a fair balance between consistency and adaptability and taking the time to become customers Profano has found a method to keep it is interlocking bricks inside the hands of millions. It’s a model that other companies should certainly follow, says McKee.
Which wanted to 1948, Ole Kirk Kristiansen and his workshop had just starting producing a selection of wooden playthings. It had not been until the following calendar year that they started off using a new plastic-injection rounds machine to create plastic stones, which before long gave them an advantage above their competition in the flourishing post-war marketplace.
In 1949, they started producing the bricks with studs built in to enable them to hole together. This is a key iteration, making the bricks far more stable and sturdy. Later, in 1958, they made a major improvement with the intro of what is known seeing that the “stud and coupling system”, which ensures that every single Lego stone fits with any other stone. These two vital iterations will be why Seglar sets generated 40 years ago still interlock seamlessly with those created today.
Over the years, Lego features kept its finger on the pulse of pop traditions by partnering with big-name franchises including Star Wars and Harry Potter. They have also appreciated the community of adults which can be fans of the trademark, known as AFOLs (Adult Enthusiasts of Lego), with a selection of sets including the Back to the my website Foreseeable future DeLorean period machine and a set of girl Nasa researchers.